In fact, last year we saw that consumers spent more in the days after Cyber Monday than expected, according to Adobe.
#BLACK FREDAGS DATO 2021 FULL#
More recently, though, this has been drawn out for the full week following Black Friday to encourage any last minute sales. Cyber Monday will still be strong to capitalise on last-minute spendingīut what about the tail end of the sale? Well, we already know that Cyber Monday brings another big boost a few days after the main event. Sensibly, stores have almost completely curtailed this by shutting on Thanksgiving and making online an even bigger focus of their Black Friday sales.
#BLACK FREDAGS DATO 2021 TV#
It also feels like it was about time the chaos of Black Friday doorbusters were a thing of the past.Ĭlips featuring hordes of ravenous shoppers showing a complete disregard for the safety of each other and staff by fighting through the crowd to get a cheap TV were not a pleasant sight at the best of times, even moreso during a pandemic. Health concerns are still a major driving force behind this decision as retailers still want to discourage large crowds from gathering in store. While the situation is improving, it would be naive to suggest that the world isn't still feeling the effects. And that's why many major stores in the US have confirmed they will be shut for Thanksgiving. It's one of the reasons why we saw Amazon Prime Day delayed to October in 2020. Last year we saw retailers adjust as disruptions to supply chains and delivery delays meant a substantially large increase in sales over such a small period of time would have be difficult to manage. The next reason we'll see a longer Black Friday is due to the ongoing ramifications of COVID-19. So, while those early offers in the start of the month can be tempting, it seems the week of Black Friday is when you'll want to start adding things to your cart. On the other hand, the discounts in key product categories in the weeks prior averaged around the 10% mark. Discounts in popular product categories such as computers reached up to 29% from the Monday, showing you've got a larger window that ever to snag a bargain. Looking at last year's US sales data from Adobe (opens in new tab), it shows that the most significant price drops occurred at the start of Thanksgiving week. That might not be the case this year with such an expanded sales period.
Buyers will be encouraged to keep returning day after day to see what latest offers are up for grabs.Ī wait and see approach has usually been encouraged over Black Friday as the better deals have regularly debuted on the day itself. On top of that, if sales start earlier then retailers are already getting eyeballs on their online stores before anyone else.Īds from major retailers will likely appear from early November with deals that are staggered over the following weeks. Why make folks wait another few weeks, then, if they're already fixed on making a purchase today? And that's why the offers will start as soon as possible in 2021. During this time wannabe buyers start looking into the big ticket items they want to buy this year, how much something currently costs and where the best places are to shop. The first is that interest in Black Friday usually starts to build from the end of October to early November.
In recent years, it's expanded from a single day event to a full week – and now it feels like it essentially lasts a full month. Long gone are the days when Black Friday lasted for just the 24 hours of the day itself. Black Friday will start even earlier and run even longer Use it as a way to prepare yourself for bagging the biggest bargains during the holiday sales period. Here, we consider how the mega sales event will play out this year, and what kind of offers we expect to see on some of the most popular products. As we're only a matter of months away, it's time to deliver our predictions for what will be big - and what won't - on Black Friday 2021 (opens in new tab). Once again the goliath of Black Friday is approaching and we're getting set for yet another extended deals extravaganza.
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